When Canva announced that Affinity Photo had been relaunched as part of a completely free Affinity Studio suite, the photography community's response was a mixture of delight and scepticism. After decades of paying hundreds, or even thousands for professional editing software, many simply couldn't believe that a Photoshop-class application could genuinely be free forever.
Now, Cameron Adams, Canva's co-founder and chief product officer, has responded directly to those concerns in a YouTube video addressing what he calls "one big question that's being asked: how the hell is that even possible?"
