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Cycling Weekly
Cycling Weekly
Sport
James Shrubsall

'There's no awkwardness': How building new business contacts on two wheels actually works

Riders at a Tullio networking ride.

It's freezing cold on the Cat and Fiddle, the famous ascent in the UK's Peak District. The rain is coming down in stair rods, and while some have taken refuge in the broomwagon, a hardy bunch of survivors is making its way over the top.

The end is in sight though, and as the riders reach their final destination at Wilmslow, they've acquired a few things. As you might expect, these include cold feet, grimy bikes and a tale to tell; but on top of that, they're also going home with a few handy business contacts.

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