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Fortune
Fortune
Alena Botros

There’s another reason Elon Musk is so obsessed with Tim Cook and Apple—and it’s not about advertising money

Elon Musk Apple Twitter Inc. Google Yoel Roth Fortune Uber
Photo of Elon Musk (Credit: Dimitrios Kambouris/Getty Images)

Elon Musk is waging war against Apple.

On Monday, in a series of tweets, Musk claimed Apple has “mostly stopped” its advertising on Twitter. That’s bad news, as Apple's $48 million worth of ad spending accounted for more than 4% of Twitter’s revenue for the first quarter of this year, the Washington Post reported. 

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