'There's always new foods': FOMO and why you want that gooey caramel KitKat

Professor Tracy Burrows said the fear of missing out seemed to make people 'want to indulge in new food and drink products'. Picture by Marina Neil

The fear of missing out (FOMO) concept will be examined in a new research project into people's compulsion to try new food products.

"There are some people who perhaps see lots of new foods and have to try them," University of Newcastle Professor Tracy Burrows said.