New advertising restrictions on unhealthy food and drink have come into force in the UK, targeting products deemed to be high in fat, salt or sugar. From now on, TV, radio or online adverts that feature these foods will be banned before 9pm.
The advertising ban is part of a government plan to halve childhood obesity by 2030. It includes a range of strategies including marketing and advertising controls on unhealthy food, changes to retail environments such as removing high-calorie foods from checkouts, and industry targets to reformulate unhealthy products.
