Like clockwork, Instagram is already doing what it does best: copying another up-and-coming app. BeReal is the latest victim of the dreaded Instagram update.
Instagram is testing a new feature called IG Candid Challenges where at a certain randomised time every day, the app will notify users to post an “IG Candid” — which is taken with both the front and back camera. Once the user has opened the camera, they only have two minutes to take the IG Candid.
Sound familiar?
That’s because it’s literally a dupe of the entire premise of BeReal, a newly popular social media platform which Instagram is clearly threatened by. The only difference between the two is the IG Candid is posted to Stories, not a feed.