“Yeah, just regular milk, please.” I couldn't believe my ears. Sitting in a café with a friend who must be one of the first vegans I had ever met, leading the charge 10 years ago back before it was cool, she had just ordered a latte with cows’ milk. “Oh did I not tell you,” she said. “I recently switched back to dairy.”
While I was particularly surprised at this once diehard vegan’s Damascene conversion, she is not alone in returning to old-fashioned cows’ milk. After reaching peak popularity a few years ago, it seems that plant-based milks are falling out of favour, particularly among Gen Z. As one friend summed it up: “Dairy is the new hot girl milk”.
