Female golf fashion has grown considerably over recent years, not just in terms of choice including styles, colors and fabrics, but the increase in the number of new brands entering the market, many of which are female-led businesses.
We caught up with Erica Sellers, merchant for women’s golf apparel at PGA TOUR Superstore to understand the company’s buying-in process, where she believes the direction of women’s golf fashion is heading, and what we can expect to see in the future across the chain of 72 stores, which will increase to 74 by the end of 2024.
