It's no secret that Visma-Lease a Bike CEO Richard Plugge has long been opposed to the current business model of professional cycling, but as he continues to advocate for financial reform into 2026, the Dutchman has called for more urgency amid a "downward spiral" for the sport.
Plugge revolutionised what was left of the doping-blemished Rabobank team when he took over as manager in 2012 and built them into the Visma-Lease a Bike success story of today. He wants a similar story to be true for cycling as a whole, taking inspiration from other sports, with the hope that cycling doesn't get left behind in the next decade.
