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The Conversation
The Conversation
Garritt C. Van Dyk, Senior Lecturer in History, University of Waikato

There are more than 4.6 million food posts on TikTok alone. Why, then, do we still love cookbooks?

Nagi Maehashi RecipeTin Eats United States Australia Pexels
Anthony Shkraba production/Pexels, CC BY

Two of Australia’s top ten bestsellers in 2025 were cookbooks, both by Nagi Maehashi of RecipeTin Eats. Other popular books include Brooke Bellamy’s Bake with Brooki and Steph De Sousa’s Easy Dinner Queen. Yet increasingly, people are cooking from YouTube videos and other social media clips. What is the appeal of cookbooks today?

Cooking content on social media has become one of the most popular categories globally. Dedicated apps like SideChef have been created to help beginners understand technical terms in online recipes and automatically generate shopping lists.

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