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PC Gamer
PC Gamer
Jacob Fox

'There are limits to how much prices can be raised' says SK hynix chairman about memory crisis but I'm not sure the market will care

SK hynix, Samsung, and Micron signs in front of company buildings.

The PC hardware market right now is not a pretty sight, so it's nice to hear one of the companies arguably at least in part responsible acknowledging how bad things are from a customer's perspective. Even if that is taken with the giant pinch of salt considering it's being approached from a business perspective, and discussing the ability for other companies to absorb costs.

As The Chosun Daily reports, SK hynix group chairman (ie, head of the board) Chey Tae-won recently admitted to the the press that memory prices are "abnormally high" and said "there are limits to how much prices can be raised". Apparently the company is considering building a factory in the US to help with supply and trade pressures.

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