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Fortune
Fortune
Will Daniel

There are 2 types of companies, Harvard remote work expert says: Embrace work from anywhere, or live in denial

A young woman working while at a beach cafe. (Credit: Getty Images)

Throughout 2022, with pandemic restrictions easing globally, businesses have grappled with a labor market that has been forever changed by the rise of remote work. Heading into the new year, some bosses were vocal in insisting that they could bring their employees back to the office. But Raj Choudhury, an economist from Harvard Business School, sees evidence that it’s already too late for that and warns that employers that don’t adapt quickly will be left behind.

“There are two kinds of companies: One is going to embrace work-from-anywhere, and the second is in denial—I feel those companies will lose their workforce,” he told Wired on Thursday. The reason why? Just consider what the best talent on the market actually wants. 

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