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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Jumanji rides coming to theme parks as Sony strikes global deal with Merlin

Kevin Hart, Dwayne Johnson, Karen Gillan and Jack Black in Jumanji – Welcome to the Jungle
Kevin Hart, Dwayne Johnson, Karen Gillan and Jack Black in Jumanji – Welcome to the Jungle Photograph: Sony Pictures Entertainment/Allstar

The $2bn Hollywood film franchise Jumanji is coming to the real world in a global deal to open themed attractions, rides, hotel rooms and retail outlets across Europe and North America.

The deal struck between Sony Pictures Entertainment and UK-headquartered Merlin Entertainments will involve the development of Jumanji-themed “lands” at theme parks to bring to life the films that have starred Robin Williams, Kirsten Dunst, Dwayne “The Rock” Johnson and Karen Gillan.

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