In the age of “Sephora tweens” and retinol-obsessed teens who have 12-step skincare routines filled with products meant for adults thrice their age — you’d be forgiven for forgetting what an actual ten-year-old’s face looks like. Especially when social media is filled with facetuned beauty tips and filtered influencers regurgitating nonsense about “glazed donut” skin.
With headlines declaring that Gen Z believe they’re “ageing like milk”, it’s no surprise nearly 1 in 2 young girls (10-17 years-old) are anxious about what they’ll look like as they age. While a survey commissioned by Dove identified that 1 in 3 young girls want to have cosmetic work to alter their appearance later in life.
