Elon Musk is not the X god he likely thinks he is. No birdie has to tell anyone he keeps repelling social media users with his frenetic performance running the once-popular platform previously known as Twitter.
Musk’s $44 billion acquisition of the company he foolishly renamed X would fit perfectly as a case study of a ”really poor takeover of an organization,” as Bill George, an executive fellow at Harvard Business School, told CNBC Make It over the summer. “I don’t think he understands social media.”
