The Twitter rebrand continues to create a blizzard of controversy. From the change in name to the crowdsourced generic logo, it's been a chaotic process. We've seen several big brands poke fun at X's name and logo, but the WWF has cleverly used it to communicate a far more serious message.
The German branch of the World Wide Fund for Nature has used an image showing the Twitter logo evolution over the years, with the new X logo representing a fatal end. While reminding us of the crisis faced by the world's wildlife, it's also another example of why the Twitter rebrand as X is so bad.
