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The Guardian - UK
The Guardian - UK
Comment
Emma Beddington

The worst thing about AI? That stupid Samsung ad where the guy adds ‘way too much sugar’ to his pasta sauce

Screengrab of a Samsung advert, showing a man pouring sugar into pasta sauce
‘The youth seems inexplicably enthused and follows its inadequate instructions.’ Photograph: YouTube/Samsung

At a time of intense, bitter division, it’s heartwarming when something brings us together. No, not “briefly becoming experts in lawn tennis”, or “being too hot” – that stupid Samsung advert where the guy “added way too much sugar to my gochujang pasta sauce” and asks his phone for help.

If, by the greatest good fortune, you have managed to dodge it, Google Gemini (an AI “assistant”) suggests he makes “tasty cookies” out of his sugary sauce. Instead of throwing his phone out of the window in holy rage, the youth seems inexplicably enthused (“Sweet!”) and follows its frankly inadequate instructions – add butter, mix, bake for 10 minutes – before wandering off with a cookie, apparently happy with this bizarre outcome.

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