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Fortune

Technology

Angelica Ang

The world's top designers are exploring whether the private sector can move the needle on the UN's SDGs

Ben Sheppard United Nations

(Credit: COURTESY OF DESIGN FOR GOOD)

In 2022, designers from ten of the world’s largest organizations joined hands for a charitable cause. Their alliance, Design for Good, brainstormed ideas on how to tackle the United Nations (UN) Sustainable Development Goals (SDGs), and worked with organizations on the ground to make sure they worked in practice.

“Every time you design something, you’re making an active choice on the future you want to build,” Ben Sheppard, Design For Good founder and former McKinsey head of global design research, tells Fortune.

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