The food and drink sector, especially soft drinks, took its share of the beating from Covid-19, but Coca-Cola still reigns as the most valuable soft drink brand.
That’s according to a report by Brand Finance, a business valuation and strategy consultancy, that calculates the value of brands, which can often be among a company’s most valuable intangible assets.
Coca-Cola (KO) company’s revenue in 2020 was $33.03 billion, down 28% from 2019 after a year of restaurant, movie theater and sports venue closures, but posted better-than-expected third-quarter earnings and lifted its full-year profit forecast, results for which are scheduled to be released Feb. 10. The brand itself, with a logo recognizable on billboards worldwide not just in English, but in scripts randing from Arabic to Bengali, is valued by Brand Finance at $33.2 billion, down about $4.8 billion from 2020.
Nestle (NSRGF) tops the list of most valuable food brands, with a brand value of $19.4 billion in 2021. The company’s revenue of $84.34 billion was down 8.89% in 2020 from $92.57 billion in 2019. Nestle’s brands include Nescafe, Lean Cuisine, Stouffer’s, several coffee and chocolate brands, bottled water (including Perrier and San Pellegrino) and Gerber baby foods.
Kellogg Co. (K) is No. 4 on the list of most valuable food brands, with a value of $6.7 billion.
China’s Yili tops the dairy list. The company, Yili Industrial Group, based in Inner Mongolia, is Asia’s leading dairy company and generated a total revenue of around $15 billion in 2020.
These are the most valuable food, beverage and dairy brands in the world, according to Brand Finance.
Most Valuable Food Brands
1. Nestle
Sweden
Brand value: $19.4 billion
Most Valuable Food Brands
2. Yili
China
Brand value: $9.6 billion
Most Valuable Food Brands
3. Danone
France
Brand value: $8.2 billion
Most Valuable Food Brands
4. Kellogg's
U.S.
Brand value: $6.7 billion
Most Valuable Food Brands
5. Lay's
U.S.
Brand value: $6.6 billion
Most Valuable Food Brands
6. Tyson
U.S.
Brand value: $6.3 billion
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Most Valuable Food Brands
7. Wrigley
U.S.
Brand value: $5 billion
Most Valuable Food Brands
8. Mengniu
China
Brand value: $4.8 billion
Most Valuable Food Brands
9. McCain
Canada
Brand value: $4.3 billion
Most Valuable Food Brands
10. Unilever
U.K.
Brand value: $4 billion
Most Valuable Beverage Brands
1. Coca-Cola
U.S.
Brand value: $33.2 billion
Most Valuable Beverage Brands
2. Pepsi
U.S.
Brand value: $18.4 billion
Shutterstock
Most Valuable Beverage Brands
3. Red Bull
Austria
Brand value: $8.1 billion
Most Valuable Beverage Brands
4. Nescafé
Sweden
Brand value: $6 billion
Most Valuable Beverage Brands
5. Monster
U.S.
Brand value: $4.9 billion
Most Valuable Beverage Brands
6. Sprite
U.S.
Brand value: $4.6 billion
Most Valuable Beverage Brands
7. Gatorade
U.S.
Brand value: $4.2 billion
Most Valuable Beverage Brands
8. Dr Pepper
U.S.
Brand value: $3.6 billion
Keurig Dr Pepper
Most Valuable Beverage Brands
9. Mountain Dew
U.S.
Brand value: $2.9 billion
Most Valuable Beverage Brands
10. Lipton
U.K.
Brand value: $2.6 billion
The Most Valuable Dairy Brands
1. Yili
China
Brand value: $9.6 billion
Most Valuable Dairy Brands
2. Danone
France
Brand value: $8.2 billion
Most Valuable Dairy Brands
3. Mengniu
China
Brand value: $4.8 billion
Most Valuable Dairy Brands
4. Arla
Denmark
Brand value: $3.2 billion
Most Valuable Dairy Brands
5. Amul
India
Brand value: $3.1 billion
Most Valuable Dairy Brands
6. Friso
Netherlands
Brand value: $3 billion
Most Valuable Dairy Brands
7. Enfamil
U.S.
Brand value: $2.41 billion
Most Valuable Dairy Brands
8. Vinamilk
Vietnam
Brand value: $2.4 billion
Most Valuable Dairy Brands
9. Almarai
Saudi Arabia
Brand value: $2.2 billion
Most Valuable Dairy Brands
10. Président
France
Brand value: $2.1 billion
