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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

The world’s largest high fashion rental shop is opening in Mayfair — in time for Christmas party dressing

Mayfair Eshita KabraDavies By Rotation 16Arlington London

In riveting news for party girls London-wide, By Rotation — the fashion rental site, now in its fifth year — is opening the world’s largest-ever fashion rental pop-up at 31 Brook Street, Mayfair. 

That’s five floors full of their most popular garments, opening Friday: think 16Arlington, Self-Portrait (pictured lead image), Rixo, Aje and Nadine Merabi. For the first time, with an exclusive collaboration, they are also offering pieces from Savile Row tailor Huntsman.

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