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What Hi-Fi?
What Hi-Fi?
Technology
Becky Roberts

The world is crying out for Samsung The Frame rivals – where's your imagination, Sony et al?

Samsung The Frame.

Seven years ago almost to this day, Samsung gave the world’s press attending its annual CES event a sneak peek at a ‘lifestyle’ TV which essentially looked like a photo frame in disguise. 

I remember it well; being somewhat impressed but mostly bewildered by the Samsung spokesperson talking about this mystery TV being able to display works of art and having interchangeable frames. As you may well already know (perhaps you even have one on your wall!), that materialised into the now-iconic ‘The Frame’. While the curvy TVs and flagship LCDs of that period have all but disappeared to give way for next-gen panels and return to good ol’ sensible flat screens, The Frame has stood the test of time, having remained a staple in Samsung’s catalogue ever since. A new and upgraded 2024 model has actually just been announced – and heck, the concept has now even spawned a ‘Music Frame’ wireless speaker sibling.

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