Although Mexico will host only 13 of the 104 matches at the 2026 FIFA World Cup, cities such as Mexico City, Guadalajara and Monterrey have become centres of attraction for digital nomadism, a phenomenon driven by the tournament that is transforming their urban dynamics.
Far from the profile of the conventional tourist who stays for a few days, digital nomads arrive weeks and even months before the tournament. Their aim is not just to attend matches, but to settle in temporarily, work remotely and experience the World Cup from the inside.
