Among the flurry of preparations for this year's World Cup, there was one easily overlooked hurdle to overcome – what to do about those sponsored stadiums? In keeping with guidelines, all non-FIFA branding was to be hidden from view, but in some cases, that's easier said than done.
For San Francisco's Levi's Stadium, a basic yet ingenious tactic was used to comply with this tricky rule – shove a white tarp over it and call it a day. Of course, as one of the most iconic logos of all time, this 'concealment' wasn't fooling anyone, unintentionally leading to a genius branding move.
