This month marks the start of resolutions for many around the world: To eat more vegetables, start volunteering, call home once a week, or be more mindful about drinking.
That last resolution has prompted a trend called Dry January, where people reduce or even cut out alcohol consumption for the month. As the head of a community of brewers that represents the beer industry on the global stage, you might think this month would be scary for our industry. It’s quite the opposite–we welcome Dry January!
