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Evening Standard
Evening Standard
Lifestyle
Lucy Harbron

The word of mouth bands making it big the old fashioned way

From the whispers of excitement that surrounded Gabriels’ first ever live shows last summer, to packed-out gigs at countless new music haunts, the capital’s music scene is bouncing back after a couple of challenging years. In July alone, major shows in the city by Blur, Beyonce and Lana Del Rey supercharged the city’s economy but it’s not just about the big names. London has always been a hotbed of talent, fuelled by a passionate crowd, and word of a good gig seems to spread like wildfire. And right now, smaller venues are busy birthing the next big thing.

After the dormancy of Covid, music lovers have returned to gigs in droves, with an estimated 65 per cent rise in online ticket sales from 2022. And it seems like the industry has followed suit. Proving the power of the “if you know, you know” approach, some of London’s hottest acts are getting major festival bookings and causing record label bidding wars with barely any music officially released.

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