Black Sabbath leader Tony Iommi has launched his second cologne in conjunction with Italian perfume company Xerjoff. The new product is called Deified, and comes with its own soundtrack, an Iommi composition that'll be unveiled this Friday at 4pm BST.
We've not smelled Iommi's new product, which, like his 2021 perfume Scent Of Dark, was produced in collaboration with acclaimed perfumer Sergio Momo, so we'll have to rely on Xerjoff to provide a description, and boy, they don't let us down.
