You’re likely familiar with the term “carbon footprint”, which measures an individual’s environmental impact. The concept communicates to consumers that we play a significant role in limiting the impacts of climate change through small daily personal choices. The carbon footprint has merit, encouraging the use of keep cups, the offsetting of emissions for a long-haul flight, improving our recycling habits, saving the planet one Tupperware container at a time. Yes, little things do add up. We have real impact.
When you realise this globally applied term was coined by an advertising firm working for British Petroleum, the landing changes.
