Since it is the sequel to a modern classic – an iconic film that managed to introduce no end of quotes and terms to the cultural lexicon – you could assume that The Devil Wears Prada 2 wouldn’t have to work much to attract an audience. But this is where you would be wrong.
For example, someone unfamiliar with the first film might wonder if, since the title invokes Satan, it might actually be a horror. Or maybe the name scans as an angry indie documentary about the role of designer clothing within this period of late-stage capitalism. And so it makes much more sense to do what the Vietnamese have done and simply call the film The Woman Who Loves Luxury Goods 2.
