A Welsh entrepreneur selling her own chocolate pasta has wowed one of the UK's biggest supermarket chains. Bridgend -based Chloe sells her handmade dessert pasta, as well as other kinds of savoury flavours and sauces in three of her own Lilo's Handmade shops in Wales - two in Cardiff and one in Pencoed, as well as being stocked in a number of businesses across south Wales.
And to really put her products to the test, Chloe pushed herself to compete against five others from across the UK to try and persuade shopping giant Aldi to hand over a contract for their business in Channel 4 show Aldi's Next Big Thing.
In the first half of the show, contestants were given the task of pitching themselves to the Julie Ashfield, the managing director of buying at Aldi UK. After Chloe presented her salt and pepper pasta as well as the chocolate pasta to the experts, Julie said: “That’s good. That’s good - I’m really surprised.
