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Lifestyle
Ian Servantes

The woman behind Ralph Lauren’s iconic Polo Bear is launching bear NFTs

When an ecosystem becomes overpopulated with a single species, predators may be introduced to restore balance. Just as hunters in the U.S. have intervened to curb the overabundance of deer, bears could be the solution for the increasingly boring omnipresence of apes in the metaverse.

Collab Bears is a new NFT project launching with artwork from Audrey Schilt, a 45-year fashion industry veteran and the woman who first conceptualized Ralph Lauren’s iconic Polo Bear. Her hand-drawn teddy bears will be central to the appeal as the first tokens are minted in March, but as the name suggests, so too will be an assemblage of collaborators in the spaces of fashion, music, sports, and beyond.

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