Martin Hayfield can remember his excitement when told he had a job at Generation South Wales. "It felt like the biggest moment of my life," said the 26-year-old, who had previously been working as a delivery cyclist. "I rang my parents to say I'd got it."
He claims his interviewers had depicted "an amazing job that everyone wanted" after he answered an ad for a permanent role based in Cardiff city centre with a salary of up to £25,000 and 'performance bonus' for additional pay. He wasn't sure what "lead generation" or "objection handling" would actually involve, but he was told he had beaten 30 others to the position of "trainee sales and marketing assistant".
What Martin and others have alleged to WalesOnline, though, is that Generation did not mention in job adverts or interviews that they would be doing door-to-door sales or that shifts would last up to 15 hours. It was, according to former workers, not mentioned that their pay would be zero if they did not make sales, or that they would have to pay for petrol and accommodation while travelling across the UK, sometimes sharing beds with colleagues in tiny Airbnbs. Generation's owner Roel Mojico has denied these allegations.
