The landscape of live sports streaming has undergone a radical change, with a clear pivot toward event-centric consumption. Streaming technology enabled this shift, catering to the immediacy and exclusivity that live sports demand. Unlike the linear model of 24/7 channels, 2023 witnessed a surge in live events, where channels popped up for the duration of the event, be it a few hours or whole day.
Record-breaking streaming numbers, such as the 59 million concurrent streams during the Cricket World Cup final in India and the 16.3 million concurrent devices connecting to Peacock during an exclusive January 2023 NFL game, underscored a seismic transition from traditional broadcast to live event streaming. In 2024 there will be no slow-down with highly anticipated, major global sports events scheduled in the calendar, all of which will be watched by millions of viewers worldwide.
