When I worked as the Marketing Manager for Touratech-USA, we would take an annual trip from our office in Seattle, Washington, down to Long Beach, California, for the International Motorcycle Show. We had a booth at the IMS to display our latest round-the-world adventure motorcycle accessories, and the opportunity to connect with current and future customers made the trip worthwhile.
The drive to Long Beach took two days, sometimes three, with a Sprinter van loaded full of ADV machines, towing a trailer packed with promotional materials – namely Touratech’s massive catalog of parts and products. My colleague, Iain, would pilot the Sprinter, with an iPad on the dashboard streaming videos he’d saved of the Erzbergrodeo.
