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Fortune
Fortune
Adam Erace

The 'White Lotus' effect: How fabulous TV locations are reshaping luxury travel and infuriating locals

(Credit: SUSAN BUTH/COURTESY OF ZANNIER HOTEL)

Without warning, the dapper French gentleman groaned like a bullfrog and collapsed on the Bendor Island boat pier in the South of France.

Every season of HBO’s highbrow whodunit The White Lotus begins with a murder. So it somehow felt appropriate that this dockside kerfuffle coincided with the next season of the show being filmed nearby in St.-Tropez and Cannes, for likely release in 2027. The show’s tragicomic plot, it seemed, had spilled down the coast to this rosé-and-retirees village, Bandol.

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