The White House’s rapid-response team is pushing a viral proposal to rename ICE – Immigration and Customs Enforcement – to NICE, or National Immigration and Customs Enforcement, after President Donald Trump publicly backed the idea. The move is designed to force every reporter, news anchor, and journalist to say “NICE agents” whenever they cover the agency, turning what some see as a branding headache into a daily PR win.
According to MEAWW, Trump reposted a social media post from one of his supporters that laid out the plan in simple terms. “I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day every day,” Alyssa Marie said on X. His response was immediate and enthusiastic. “GREAT IDEA!!! DO IT. President DJT,” he wrote on Truth Social, signaling full support for the cheeky rebrand.
