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The Guardian - UK

Business

Zoe Wood Consumer affairs correspondent

The wheelie bag rides again as ‘nanna glamour’ takes hold

John Lewis

A woman, seen from behind, waist down, with a spotty olive shopping trolley, standing next to some bedding plants on sale — Demand for the trolleys is coming from young professionals living in cities who don’t own cars and want to do the weekly shop in one go. Photograph: Kelly Sillaste/Getty Images

You might associate shopping trolleys with older people toiling to get home with their groceries.

But now they are being embraced by shoppers of all ages thanks to a fashion makeover that chimes with the current vogue for “nanna glamour”.

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