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Birmingham Post
Birmingham Post
Business
Lauren Phillips

The Welsh firm challenging fast fashion with its own sustainable sportswear for women

A start-up firm is challenging the fast fashion industry with the launch of its own sustainable and ethical clothing brand.

Dryad is a women’s outdoor sportswear company offering an alternative to the mass-produced, low-cost, throwaway clothing of major fashion brands.

The business, based in Abergavenny, launched in December 2021 with an initial range of women’s trail running gear, with each garment made with 90% recycled fabrics.

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