Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cycling Weekly
Cycling Weekly
Sport
Pat Kinsella

The weird and wonderful world of cycling team sponsors

French rider Christophe Laurent (L/Agritubel) and his compatriot Stephane Auge (Cofidis) ride in the leading pack during the first stage of the 64 edition of the Paris/Nice cycling race between Villemandeur and Saint Amand-Montrond 6 March 2006. .

Amid the feverish action that floods this part of the cycling calendar, as the pro peloton pedals through Flanders and contests the spring classics, this snippet of news probably passed you by, but last week, Belgian team Soudal Quick-Step announced a new partnership with… Costa Coffee.

A press release from the team stated: "Costa Coffee will supply pod-based machines that will be installed across the Soudal Quick-Step fleet, ensuring riders and staff always have access to barista-quality coffee from the start of a race day to the finish."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.