
As long as you might want the hedonistic night to go on, eventually the cold, harsh light of dawn comes for you — that is, according to The Weeknd. The pop superstar has released released a trailer teasing his new album, Dawn FM, a follow-up to his smash 2020 record After Hours.
“You have been listening to 103.5 Dawn FM. You’ve been in the dark for way too long. It’s time to walk into the light and accept your fate with open arms,” a radio host, that may or may not be the voice of Jim Carrey, narrates at the end of the one-minute trailer. The upcoming work, slated for released on January 7, appears to be linked to the character and world of his previous album, with The Weeknd, a.k.a. Abel Tesfaye, donning the same look and amber-tinted sunglasses. This time though, he’s clad in black (gone, ostensibly, is the previous era’s red suit) and apparently taken hostage and dragged into a mysterious cult-like underworld.