The home ground advantage
It's estimated that
half a million spectators will travel to Russia for the biggest event held there since the 1980 Moscow Summer Olympics. The Russian Federation has poured an estimated $13b into the World Cup, building or renovating 12 huge stadiums. The centrepiece arena in Moscow, Luzhniki (home at different times to each of the city's three major football clubs) now seats a staggering 81,000 viewers. The hosts opened the festivities by romping to a 5-0 victory over Saudi Arabia; during the deluge of goals all Vladimir Putin could do was shrug to his viewing partner, Crown Prince Mohammad bin Salman.
The tournament is being touted as a real chance for Russia to
display its openness however some concerns linger. In recent months Russia has been fined after its football supporters hurled racial insults at non-white players during friendlies. Likewise, LGBT+ couples have been asked to avoid outward displays of affection in the openly homophobic country. And one Russian lawmaker implored local women to avoid having sexual relations with members of 'another race'.
Without wanting to be boorish it must be noted that sports and politics are inextricably linked. The World Cup is nothing short of a public relations
coup for Vladimir Putin. It's hardly been a good year for Russia's spokespeople: a botched assassination (to be confirmed), incontrovertible proof that their military hardware brought down MH17, and some unwanted developments in Syria. As a testament to just how intoxicating the World Cup is, most of those political issues have melted away. But enough of that for now.
The favourites
Who else but Germany? In 2014 they towelled their expectant Brazillian hosts 7-1 in the penultimate game and went on to defeat Argentina with a solitary goal in extra time from the young substitute Mario Gotze. This year they'll be without former champions (like Klose and Schweinsteiger) but consider the talent remaining; Boateng, Kroos, Draxler, Neuer and the unstoppable goalscorer Thomas Müller. Expect greatness. One ought to spare a thought for those unlucky enough to find themselves in Germany's group: Mexico, Sweden and South Korea.
Brazil went through a period of deep mourning following their humiliation at the hands (and feet) of the aforementioned team. But now, having made peace with the ghosts of World Cups past, they will be keen to restore their honour. And their roster is nothing short of extraordinary; the vast majority of their team plays for European powerhouses like Paris Saint-Germain, Barcelona, Manchester City, Liverpool and other such feted clubs. The electrifying PSG forward Neymar (the world's most expensive player) is a breathtaking athlete and hopefully now full recovered from an injury sustained in February. Expectations are high for Brazil but their group-stage won't be a cakewalk: a fiery team of Serbian upstarts as well as quality opponents in Costa Rica and Switzerland await.
Similarly, France can choose from a dizzying array of talent. That
Les Bleus have been described as the most balanced squad in the tourney doesn't take anything away from the individual brilliance at hand. Antoine Griezmann has enjoyed a blistering year up front for both Atletico Madrid and his national team. Then of course there is the masterful Paul Pogba in the middle who will be looking to break out after a middling season in the English Premier League.
Their southern neighbours in Spain have a similarly solid lineup including a triplet of Davids (de Gea, Iniesta and Silva). Yet the Spanish camp was
thrown into disarray when Julen Lopetegui was dethroned as coach just two days before their opener. Lopetegui had committed the cardinal sin of negotiating a contract with Real Madrid without the blessings of his country's powerful football federation. The players are reported to be in a state of shock.
The magic
Amongst the myriad hopes and expectations for the World Cup there is one that stands head and shoulders above the rest. Egyptian talisman Mohamad Salah's rise has
a touch of folklore to it. An inimitable forward who scored 32 goals in his first season for Liverpool; the world watched as the devout Muslim perform sujood - the Islamic act of prostration before Allah - after each goal. He's won over supporters and fans far beyond Anfield. Yet in the Champion's League his ascent was cut short by a villain in the shape of Real Madrid (and Spain's) captain Sergio Ramos. A shocking tackle nearly took one arm off. Salah's medical team raced around the clock to get him fit for his first game against Uruguay - a game that will also feature the return of Uruguay's infamous nibbler, Luis Suarez. While Egypt is unlikely to make inroads beyond the group stage the country has been galvanised by Salah. Many are hoping that his opponents have more of a sense of occasion than Ramos did.
The money
Any discussion of the World Cup must also inevitably lead back to the manner in which governing body FIFA conducts its business. The corporate giant has a track record of corruption that would make the hardiest mafioso blush. While the more egregious examples of cronyism and bribery have been stamped out, the underlying business model of rent-seeking-writ-large is once again in the spotlight. A joint American-Canadian-Mexican bid to host the 2026 World Cup won out over Morocco. A North African country hosting the tournament would have been not only a boon to the local game but also a powerful symbol of equality within the global community. But the
paltry few billion dollars in revenue that Morocco could promise FIFA didn't have a patch on the $12b in broadcasting rights that North America could rake in for HQ. The excuse that Morocco would need to build or refurbish all of its stadiums hardly holds water when one considers Qatar's successful bid for 2022.
While of this reflects poorly on FIFA, thankfully we don't watch football for the well-recompensed officials. Despite the commercialisation of the game, FIFA's pocket-lining, and the rule-tinkering - the World Cup is a unique spectacle that melds high and low art, tribalism and generosity. There's a reason it's called "
o jogo bonito", the beautiful game.