Newcastle United signed Joe Willock on the back of a sparkling run of seven goals in seven matches in what proved to be an expensive run of form.
The late season goal rush ended up cranking his fee up to £25million and while Newcastle under Mike Ashley and Steve Bruce were always going to try to sign Willock from Arsenal, they never expected to pay through the nose for the midfielder.
After Willock signed it was accepted within the fanbase and around the club that the popular Londoner would struggle to recapture Alan Shearer-esque form so quickly.