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TechRadar
TechRadar
Lance Ulanoff

'The vision for these products is really that they are purpose-built for Alexa+.' An Amazon exec talks about its new hardware and unlocking Alexa's superpowers

Amazon's Daniel Rausch.

Six months ago, Daniel Rausch, Amazon's Vice President, Alexa & Echo, told me the company was ready for millions of customers to suddenly start tapping into Alexa's new large-language-model-infused intelligence – and this was before the company really had any hardware that was truly purpose-built to support Alexa+.

That changed this week as Amazon unleashed a slew of new Echo smart speakers, intelligent Show screens, clever Fire TVs, and pen-friendly (and even color-capable) Kindles. When I sat down with Rausch again to take measure of the company's accomplishments, he was ready to celebrate the win.

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