A pink satin dress has been sending shoppers wild after the slinky number went viral on TikTok. The midi dress, from Zara, cost £46 and sold out in the blink of an eye after being shared dozens of times on the video sharing app.
One shopper snapped up the dress and styled it on social media, racking up nearly 750,000 views, while TikTok user Marina Rough hit more than a million views sharing content of it.
The hashtag #zarapinkdress has already amassed 3.1 billion views on the app, with the piece adored for its spaghetti straps, cut out back and flattering cut.