I was scrolling through my TikTok feed a few weeks ago when I came across a clip featuring Coach’s newly launched Brooklyn bag. I mentally added the purse to my ever-growing fall shopping wish list, and it quickly became my fashion Roman Empire. (That is, it took up all my mental real estate.) It wasn’t long before the rest of the internet—Bella Hadid included—seemingly caught on to my stint in trend forecasting: The slouchy hobo-style tote has already cemented itself as one of fall 2024's trendiest bags.
Thousands of videos singing the Brooklyn bag's praises have flooded TikTok, with top-ranking clips garnering more than ten times that amount in views and comments. Most clips offer styling tips and in-depth reviews touting how much each size can hold. (Short answer: a ton.) Shoppers are the most obsessed with the Brooklyn 28, a happy medium between a traditional shoulder bag and a laptop-bearing tote bag that's already sold out on Coach's website. The smallest of these, the Brooklyn Shoulder bag 23, is so tiny that it features a delicate gold chain strap that instantly transforms it into an easy crossbody option.
