Over the past few years, I have been grappling with an apparent contradiction: How to enable a high-performance culture rooted in values? To explore this, I have been searching for a philosophy that understands progress and activation as something deeply human and that forms the foundation for a culture in which both collectivism and individualism can flourish. I call this the “Viking Code.” I was inspired by my homeland, Norway, and its extraordinary individuals and achievements in sports, education, politics, and business. However, the Viking Code is not limited to Norway; it has the potential to serve as a universal compass.
A cool autumn day in the streets of Paris. I have the honor and pleasure of speaking before a group of leading CEOs and politicians at the Royal Norwegian Embassy—La Norvège en France. The conversations on this day are not typical business discussions. They are imbued with a deep sense of purpose and a commitment to a cause greater than profit, enriched by the head of the world’s largest sovereign wealth fund, Nicolai Tangen.
