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PC Gamer
PC Gamer
Lincoln Carpenter

The VFX company behind that Dead Island reveal trailer we all obsessed over in 2011 is shutting down

Axis
A man prepares to swing a fire axe at a zombie in the 2011 reveal trailer for Dead Island.

Axis Studios, the Scottish animation and VFX company who made the 2011 Dead Island rewinding teaser, is shutting down. Per GamesIndustry, the studio has ceased production on all its current projects, with 162 employees laid off as the company enters administration.

Back in 2011, Axis produced a cinematic E3 premiere teaser that singlehandedly catapulted Dead Island to the forefront of public consciousness. In a slow-motion, rewound sequence, the trailer revealed how a family's White Lotus-ass vacation met an early, grisly end at the hands of an amassing zombie horde. Even without any gameplay footage, the response at the time was huge. (Zombies weren't quite as played out in 2011.)

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