You’ve heard of Just for Laughs Montreal: it’s one of the world’s biggest comedy festivals. But Just for Laughs London? That’s a new initiative, which unfolded this weekend at the O2 with corporate partners galore, and promised “to shine the international spotlight on the incredible UK scene, while bringing global comedy stars [together in] one epic comedy celebration”.
Great stuff: who wouldn’t want more and bigger opportunities for comics to do their thing? But what gap, I wonder, does Just for Laughs think it’s filling? This is a city, after all, with a richer provision of live comedy than practically anywhere else. To our heaving smorgasbord of funny entertainment, what can JfL add?