I meet Ali outside his tiny wholesale business, Fly Vape – the store name combined with the image of a vape bookended by angel wings appears on the shopfront. In place of a halo is a cloud of vapour. The softly spoken 40-year-old says that working in the vape trade is “OK, better than nothing”. He opened Fly Vape just over two years ago, selling vaping products to small retailers such as convenience stores. Candy-coloured boxes bursting with fruity flavours line the shelves, although body sprays, soft drinks and a plentiful selection of bongs are available too. His customers come “from all around the UK”, he says, although he names only “Leeds, Bradford, Hull”. He shrugs at the fact that, compared with his neighbours, his sales are modest. He is not one of the “big men” here, he grins.
Ali’s store is in Cheetham Hill, Manchester, where two adjoining litter-strewn back streets near Manchester prison (formerly Strangeways) have emerged as a surprising industry hub in recent years. Ali’s is one of more than 50 outlets specialising in vapes and their accompanying products in an area that has been dubbed Britain’s “vape capital”. Most appear to be wholesalers; there are few passersby and some doors bear signs stating “trade only”, “not open to the public”.
