A Pew Research study published in September revealed that only 4% of Latinos use the term "Latinx" to describe themselves, a figure that practically hasn't changed since 2019. The survey also found that 75% of Latinos who are aware of the term believe it should not be used to describe the broader Hispanic or Latino population, an increase from 65% five years earlier.
Overall, most U.S. Latinos continue to prefer the traditional terms "Hispanic" or "Latino," with 81% favoring these labels.
