After accusing Google of running a 'decade-long campaign of exclusionary conduct', arguments have finally been made about how exactly Google can right the monopoly it allegedly holds. If the DOJ gets its way, that would result in Google breaking up major ad platforms AdX and DFP.
Google has been in a bit of hot water for, well, a long time, thanks to its near-total domination of the online search market. Owning the means to search, plus the advertising platform around it, has led to two separate but equally big cases in the last few years.
